JAN/FEB'26 | REVISTA HUMAN

Attracting talent is no longer just a matter of recruitment — it is a matter of positioning. In an increasingly competitive market, companies face the challenge of becoming truly relevant to the professionals they seek.

At SLOT Recursos Humanos we closely follow this transformation and understand that the recruitment process has evolved into a dynamic of mutual choice. Today, it is not only organisations that select candidates — professionals are also assessing companies with ever greater scrutiny, considering their culture, value proposition, and growth opportunities.

In this article from magazine "Revista Human", Jan/Feb ’26 edition, Vânia Esteves, Executive Director at SLOT RH, explores this new reality and highlights the importance of aligning expectations between companies and talent from the very first moment. In a context shaped by different generations, motivations, and priorities, the ability to adapt has become a critical success factor.

Drawing on her experience, she demonstrates how factors such as purpose, flexibility, organisational environment, and career development prospects now carry decisive weight in attracting and retaining professionals — often outweighing salary. At the same time, she warns of the negative impact of misaligned, lengthy, or insufficiently transparent processes.

A practical, results-oriented approach that reinforces the need to rethink recruitment and market positioning strategies — because, in today’s landscape, recruiting also means knowing how to be chosen.

Read the full article, in portuguese, here.